Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Juniper Research forecasts active subscriptions for on-demand video services to be up 65% in 2025 vs. 2020, with traditional broadcasters increasingly turning to streaming services to extend their
reach. Read the whole story
by Laurie Sullivan
Google engineer Auni Ahsan described how employees have been unionizing. Details around the news, announced Monday, reveal the disruption inside the Alphabet company. Read the whole story
by Laurie Sullivan
The new Alphabet Workers Union will be open to all Google employees and contractors. The goal is to "protect" Alphabet workers struggling with issues … Read the whole story
by Laurie Sullivan
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers … Read the whole story
by Steve McClellan
The latest acquisitions include Decoded Advertising, which will combine with content company MediaMonks, and Metric Theory, which will merge with S4's programmatic operation MightyHive. Read the whole story
by Steve McClellan
After a marketing career with stints at General Foods and agencies Grey and Scali McCabe & Sloves, Roth formed Roth Associates in 1988 to … Read the whole story