Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. Read the whole story
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by Laurie Sullivan
Data and insights company Kantar will announce an exclusive partnership Tuesday with Adthena, an AI-powered search intelligence company. Read the whole story
by Laurie Sullivan
IBM, which has been investing in artificial intelligence with a focus on ad services, announced Tuesday the appointment of Gary Cohn, former economic advisor … Read the whole story
by Laurie Sullivan
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microsoft Teams, they will offer … Read the whole story
by Wendy Davis
A federal appellate court has revived a class-action complaint alleging that Google overcharged pay-per-click advertisers by reneging on a promise to discount some ads, … Read the whole story
by Joe Mandese
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for … Read the whole story
by Joe Mandese
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the … Read the whole story
COMMENTARY
by Dave Edelman
It's shocking how few companies have the analytics tools and leadership to fix the "detours" in customer journeys. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Is the world a vast, soul sucking, rotten-cabbage-reeking dumpster fire? Or is it just the lens we're looking through? Read the whole story