Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive. Read the whole story
by Laurie Sullivan
Facebook's redesign focuses on Followers, a more direct measurement of how the page connects with people. Read the whole story
by Laurie Sullivan
S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. Read the whole story
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by Laurie Sullivan
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. Read the whole story
by Joe Mandese
Nearly 4 of every 10 media industry dollars spent on entertainment content this year will be earmarked for distribution on digital media, the narrowest … Read the whole story
by Wayne Friedman
Live sports data will be integrated into smart TV sets and connected automobile information systems, allowing smart TV makers to offer previews of upcoming … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Consumer behavior is notoriously hard to change, but once changed, it tends to maintain itself until a disruption shakes it up again. Read the whole story
COMMENTARY
by Sascha Lock, Guy Rancourt
Here are our top-line predictions for video, digital and out-of-home media in 2021. Read the whole story