Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"High growth -- that's what I'm addicted to," said Amperity's recently appointed chief marketing officer. "How you find it. How you do it. How you make it successful. Each company … Read the whole story
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by Laurie Sullivan
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Clickstream analytics" has seen an uptick in intent among brands. We can infer from this data that brands are reacting to the impending demise … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. Read the whole story
by Joe Mandese
The American Advertising Federation, America's oldest national ad trade association, Wednesday unveiled a new brand identity, including a more modern logo design (see above … Read the whole story
COMMENTARY
by Joe Mandese
Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" … Read the whole story