Performance Marketing Insider
by Laurie Sullivan, Staff Writer
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. Read the whole story
by Wendy Davis
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated … Read the whole story
-
by Ray Schultz
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. Read the whole story
by Joe Mandese
Financially beleaguered media researcher Comscore this evening announced it has finalized a deal to recapitalize the company, and also secured "extended data rights" from … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. Read the whole story