Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account. Read the whole story
by Laurie Sullivan
Unexpected backing came from Germany and France after President Trump was banned from Twitter and Facebook. German Chancellor Angela Merkel objected to the decision … Read the whole story
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by Laurie Sullivan
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. Read the whole story
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by Laurie Sullivan
With the threat of Amazon Web Services pulling the plug Sunday on Parler, the conservative site's CEO said his media company does not "condone … Read the whole story
by Laurie Sullivan
The former MRM//McCann, Wunderman and Digitas executive expands the leadership team in the new role. Read the whole story
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by Laurie Sullivan
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment … Read the whole story
by Steve McClellan
"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO … Read the whole story
by Joe Mandese
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of … Read the whole story
by Joe Mandese
Reflecting the law of big numbers, Google had the most modest ad expansion in 2020 and is projected to do the same in 2021, … Read the whole story
by Steve McClellan
Podean is now operating with Amazon specialists across North America, the United Kingdom, Europe, the Middle East and Australia, with plans to launch three … Read the whole story
by Joe Mandese
Only sightly more than half of Americans believe it is important for their household to be equipped with the latest media technology, according to … Read the whole story