Performance Marketing Insider
There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech. Read the whole story
Google set the record straight Sunday about a complaint filed in December by Texas Attorney General Ken Paxton related to its ad-technology business. Read the whole story
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by … Read the whole story
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a … Read the whole story
- COMMENTARY
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews … Read the whole story
COMMENTARYEASTON, CT -- One of the greatest upsides of the pandemic's impact on covering advertising, media and marketing industry events, is that I was … Read the whole story
- COMMENTARY
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. Read the whole story
- COMMENTARY
If there was any doubt the attack on the Capitol was an organized military operation, audio logs put that debate to rest. Read the whole story
"Wonder Woman 1984" helped push HBO Max to a 19.2% share of new streaming subscribers. Read the whole story
