The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms … Read the whole story

Combining services with The Advantage Software Company aims to improve performance and productivity for ad agencies and media buyers, improving workflow across media planning, … Read the whole story

More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, … Read the whole story

After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. Read the whole story

The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media … Read the whole story

Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer … Read the whole story