Performance Marketing Insider
Advertisers looking to reach consumers in rural communities through ads, content or ecommerce sites via internet balloon will no longer have that chance -- at least for now. Read the whole story
Australia's Prime Minister Scott Morrison said the country "doesn't respond to threats" and that Google would need to adhere to its rules. Read the whole story
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. Read the whole story
The redesign aims to bring information into focus; make text easier to read; achieve a "bubblier and bouncier" feel with rounded icons and images; … Read the whole story
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. Read the whole story
A new report released as part of its campaign to convince Australian regulators not to impose a new law giving news media negotiating rights … Read the whole story
COMMENTARYThe past week saw upticks in two terms: "social media optimization" and "search engine optimization," which appear to be picking up steam. Read the whole story
- COMMENTARY
As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences. Read the whole story
The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according to the final 2020 data … Read the whole story
