Pinterest should continue to benefit from online searches and interactions that previously took place in malls. Read the whole story
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. Read the whole story
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search … Read the whole story
Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come … Read the whole story
At least for this "cycle," GOP lawmakers who voted against certifying the election of Biden/Harris won't get Google PAC funds. It remains to be … Read the whole story
The pandemic-battered cinema business gets its second new measurement solution launch in a month. Read the whole story
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association … Read the whole story
Agile marketing involves the ability to scale up as required. This ability to pivot is helping brands deal with the disruptions of the past … Read the whole story
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. Read the whole story
Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak. Read the whole story