Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It may seem like a story about investors being upended by excited social media users, but it's more to make the point of how social media can cause turbulence and … Read the whole story
by Laurie Sullivan
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its … Read the whole story
by Laurie Sullivan
Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement … Read the whole story
COMMENTARY
by Jim Yu
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. Read the whole story
by Joe Mandese
Facebook delivered its best ad revenue quarter in more than two years. Total ad revenues rose 31% over the fourth quarter of 2019, its … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve … Read the whole story
by Karlene Lukovitz
But he admitted the company is "still working out the best way to do this." The CEO also again accused Apple of implementing iOS … Read the whole story