Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple iOS users say they agree with the company's latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps. Read the whole story
by Laurie Sullivan
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. Read the whole story
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by Laurie Sullivan
Proving performance and measurement will become more difficult for Facebook as a result of Apple's privacy changes, ad execs say, as the social media … Read the whole story
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by Laurie Sullivan
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags … Read the whole story
by Joe Mandese
Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream … Read the whole story
by Wendy Davis
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are … Read the whole story
by Steve McClellan
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges … Read the whole story
by Joe Mandese
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus … Read the whole story