Apple iOS users say they agree with the company's latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps. Read the whole story
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. Read the whole story
Proving performance and measurement will become more difficult for Facebook as a result of Apple's privacy changes, ad execs say, as the social media … Read the whole story
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags … Read the whole story
Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream … Read the whole story
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are … Read the whole story
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges … Read the whole story
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus … Read the whole story