Search & Performance Insider
The strategic new hire by search intelligence company Captify comes as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome. Read the whole story
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development … Read the whole story
Microsoft CEO Satya Nadella said the company will step in to fill any void after Google threatened to pull its search engine in Australia. … Read the whole story
Google search interest for "black owned businesses" rose 600% based on Google Trends data comparing Jan.-Dec. 2019 vs. Jan.-Dec. 2020. Search queries range from … Read the whole story
- COMMENTARY
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," … Read the whole story
Google and Facebook monopolized the digital ad market to the detriment of newspapers, the owner of the "West Virginia Charleston Gazette-Mail" alleges in a … Read the whole story
- COMMENTARY
For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action. Read the whole story
The cost-per-click rose by 9% as part of the COVID-19 pandemic shift, Socialbakers reports. Read the whole story
