Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the
U.S., … Read the whole story
by Laurie Sullivan
Google's parent company Alphabet reported earnings Tuesday. Revenue in Q4 2020 jumped 23.5% to $56.9 billion. Read the whole story
by Laurie Sullivan
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than … Read the whole story
by Laurie Sullivan
Datos' main data solutions are being used by a select group of global companies to provide search, retail, video, and consumer journey intelligence. Read the whole story
COMMENTARY
by Kate DuBois, Op-Ed Contributor
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will … Read the whole story
COMMENTARY
by Jeff Rosenblum
Super Bowl ads basically only serve the top of the funnel, leaving a void for information that moves the audience along the purchase journey. Read the whole story
COMMENTARY
by
Nextdoor is becoming a forum for discussion about local issues and a potential force in local politics. Read the whole story
by Wayne Friedman
"We're building solutions with all of our partners, not just selling ad inventory," says an NBCU spokesperson. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I've been given a number of invitations to join the new social media app, but I'm not feeling the "fear of missing out." Yet. Read the whole story