Performance Marketing Insider
This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook … Read the whole story
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent to merge with Virgin Group's VG Acquisition Corp. The transaction is estimated to … Read the whole story
In 2020, YouTube experienced more than 40% growth in the U.S. for the number of hours of sports-related videos uploaded to the site. Read the whole story
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID … Read the whole story
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across … Read the whole story
Deepening its efforts for a streaming platform measurement, Nielsen is expanding its weekly top 10 lists into three categories: originals, movies and acquired content. Read the whole story
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their … Read the whole story
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. Read the whole story
"Linear TV ratings continue the shift to older and older viewers, with 65% of all cable network viewers now over the age of 50," … Read the whole story
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Australia is weighing whether to go ahead with a plan to require tech companies to pay publishers for their journalism. Read the whole story
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Box-office revenues are much lower, but HBO Max might make up profits from monthly subscriber fees. Read the whole story
