Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming about actor Michael B. Jordan embodying Amazon's Alexa device. Read the whole story
by Laurie Sullivan
Snap and Unity Software, which both reported Q4 2020 earnings this week, warned of the impact Apple's privacy changes will have on advertisers. Read the whole story
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by Laurie Sullivan
Google on Thursday launched a platform in Australia offering paid news content, and struck a content deal with publishers. Read the whole story
by Karlene Lukovitz
Large companies know that the platforms are coming for their businesses, and are developing short-, medium- and long-term strategies for managing these relationships, says … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week, we discuss inbound and outbound marketing strategies, how marketers and agencies are at odds over "direct marketing" and how brands can avoid … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Tech companies would face fines of $100,000 per day for de-platforming political candidates in Florida, under a proposal by the state's governor. Read the whole story