Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the … Read the whole story
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by Laurie Sullivan
The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it … Read the whole story
by Laurie Sullivan
The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must … Read the whole story
by Joe Mandese
Facebook today unveiled new actions it's taking to fight the spread of misinformation about COVID-19, including vaccines to prevent it. The effort includes an … Read the whole story
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by Wendy Davis
The Department of Justice on Monday withdrew a lawsuit challenging California's net neutrality law, which largely requires broadband providers that offer service in the … Read the whole story
COMMENTARY
by Matt Hrushka
In a multichannel, multi-device world, there's more consumer data to parse than ever before. Read the whole story