Search & Performance Insider
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the … Read the whole story
The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it … Read the whole story
The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the … Read the whole story
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IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must … Read the whole story
Facebook today unveiled new actions it's taking to fight the spread of misinformation about COVID-19, including vaccines to prevent it. The effort includes an … Read the whole story
The Department of Justice on Monday withdrew a lawsuit challenging California's net neutrality law, which largely requires broadband providers that offer service in the … Read the whole story
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In a multichannel, multi-device world, there's more consumer data to parse than ever before. Read the whole story
