Performance Marketing Insider
Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Read the whole story
Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments. Read the whole story
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, … Read the whole story
The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA's official "strategic partner" for marketing transformation. Read the whole story
COMMENTARYThe process of buying cars has changed "profoundly" during the past year, according to Marchex. Read the whole story
- COMMENTARY
Is a short attention span a bad thing? Does it negatively impact us, or is it just our brain changing to be a better … Read the whole story
