Performance Marketing Insider
by Laurie Sullivan, Staff Writer
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of the bigger names include AT&T, Disney, … Read the whole story
by Laurie Sullivan
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the … Read the whole story
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by Laurie Sullivan
Google Ads updated its lead generation form so it serves up when people tap the headline of a paid-search ad, rather than make them … Read the whole story
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by Laurie Sullivan
With different lockdown rules in every state, brands must localize messages based on consumers' experience. Location-based data seems to be the answer, says Oz … Read the whole story
by Karlene Lukovitz
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for … Read the whole story
by Joe Mandese
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to … Read the whole story
by Steve Ellwanger
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza. Read the whole story
by Wayne Friedman
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 … Read the whole story
by Joe Mandese
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers find them helpful because it's one-stop shopping. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest in "blogging" has been on the rise since early January as more people turn to the web to conduct in-depth research before investing … Read the whole story