Performance Marketing Insider
by Laurie Sullivan, Staff Writer
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and … Read the whole story
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by Laurie Sullivan
Pinterest would likely become one of the most important data sources for Microsoft advertisers. Read the whole story
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by Laurie Sullivan
AppsFlyer on Thursday announced it will roll out a new predictive analytics tool to support the ad industry after Apple begins to enforce its … Read the whole story
by Laurie Sullivan
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a … Read the whole story
by Tanya Gazdik
"We really want to put our best foot forward in the electric vehicle space," Ford's Thea Toney tells "Marketing Daily." Read the whole story
by Joe Mandese
Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The change should bring budget shifts to areas where marketers can still target and measure audiences, like CTV. Read the whole story