Performance Marketing Insider
by Laurie Sullivan, Staff Writer
What's the White House worth? Presidents' Day lands on this Monday, in case you're not paying attention or are wrapped up in news about Trump's impeachment trial or COVID-19. Read the whole story
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by Laurie Sullivan
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." … Read the whole story
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by Laurie Sullivan
Microsoft lobbied for other countries to follow Australia's lead in calling for news outlets to be paid for articles published online in the U.S., … Read the whole story
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by Laurie Sullivan
In its latest anti-Apple ad campaign, Intel makes it clear it needs to prove something based on Apple's M1 chip design. Intel's benchmarks claim … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
There's no way the delicious flavors from your favorite local eatery can compete with the sour taste of Uber's hypocrisy. Read the whole story
by Joe Mandese
A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted … Read the whole story
COMMENTARY
by Evan Horowitz
Here's an overview of what Triller, Byte and Instagram Reels have to offer. Read the whole story
by Wendy Davis
The new Maryland law imposes imposes taxes on companies that have more than $100 million in digital ad revenue. Read the whole story