Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics. Read the whole story
by Laurie Sullivan
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. Read the whole story
by Laurie Sullivan
Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." Read the whole story
by Laurie Sullivan
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than … Read the whole story
by Phyllis Fine
If you remember "Ring around the collar!," you're paying tribute to the memorability of irritating jingles. Read the whole story