Search & Performance Marketing Daily
Tuesday, February 16, 2021
  • Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome

    Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. Read the whole story

  • John Sculley's Zeta Global Appoints Chief Data Officer

    Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." Read the whole story

  • Google To Pay $1.3M For Misleading Star Ratings For Hotels In France

    Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than … Read the whole story

  • Best & Worst Jingles: Proof That Annoying Ads Can Work

    If you remember "Ring around the collar!," you're paying tribute to the memorability of irritating jingles. Read the whole story