Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's move? Follow it, of course. Read the whole story
by Laurie Sullivan
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story
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by Laurie Sullivan
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers … Read the whole story
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by Ray Schultz
Almost all business executives agree that COVID-19 sped up their transformation, Amplitude reports. Read the whole story
by Joe Mandese
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
by Joe Mandese
News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
"Digital 2021" report outlines the expanded use of social media, with 45% of users aged 16 to 64 searching for brand information. Read the whole story