Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's move? Follow it, of course. Read the whole story
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers … Read the whole story
Almost all business executives agree that COVID-19 sped up their transformation, Amplitude reports. Read the whole story
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search … Read the whole story
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. Read the whole story
"Digital 2021" report outlines the expanded use of social media, with 45% of users aged 16 to 64 searching for brand information. Read the whole story