Performance Marketing Insider
by Laurie Sullivan, Staff Writer
2021 will be the year of subscription services. Although most of its apps are free, Google has recently built several paid-service tiers led by YouTube for streaming tv and music. Read the whole story
by Laurie Sullivan
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as … Read the whole story
COMMENTARY
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The agreement comes as Google faces the possibility of being forced to pay publishers for journalism in Australia, where News Corp. dominates the newspaper … Read the whole story
by Karlene Lukovitz
The Australian government has vowed not to be cowed by Facebook's action, which is in stark contrast to Google's recent agreements to pay publishers. … Read the whole story
by Wayne Friedman
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." … Read the whole story
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by Karlene Lukovitz
The solution is designed to offer brand safety combined with contextually relevant targeting for Spanish, Portuguese and 40-plus additional languages for advertisers/ad buyers using … Read the whole story
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by Karlene Lukovitz
With the integration of Experian's data, TVSquared, which reaches more than 150 million households, further expands its coverage, inclusive of smart TV, set-top box … Read the whole story