2021 will be the year of subscription services. Although most of its apps are free, Google has recently built several paid-service tiers led by YouTube for streaming tv and music. Read the whole story
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as … Read the whole story
The agreement comes as Google faces the possibility of being forced to pay publishers for journalism in Australia, where News Corp. dominates the newspaper … Read the whole story
The Australian government has vowed not to be cowed by Facebook's action, which is in stark contrast to Google's recent agreements to pay publishers. … Read the whole story
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." … Read the whole story
The solution is designed to offer brand safety combined with contextually relevant targeting for Spanish, Portuguese and 40-plus additional languages for advertisers/ad buyers using … Read the whole story
With the integration of Experian's data, TVSquared, which reaches more than 150 million households, further expands its coverage, inclusive of smart TV, set-top box … Read the whole story