Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early … Read the whole story
by Laurie Sullivan
Uber convinced Google to remove a tool from the Chrome Web Store that helped drivers determine whether the company underpaid them. Read the whole story
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by Laurie Sullivan
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strategic alliance intended to combine the trucking company's vast transportation and logistics data … Read the whole story
by Laurie Sullivan
A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Far from stemming fake news or hate speech, Maryland's new tax on digital ads will leave the internet "overrun by low-quality 'junk,'" the Chamber … Read the whole story
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by Ray Schultz
There are different levels of loyalty -- and deep loyalty requires an emotional appeal, Khoros reports. Read the whole story
COMMENTARY
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News outlets likely have seen a drop in web traffic following the move, which was more extreme than the company's past efforts. Read the whole story
COMMENTARY
by Dan Hixson
Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task. Read the whole story