Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many family-owned restaurants in California transitioned to takeout, with a greater reliance on technology, search engines, website ordering, and sidewalk dining to survive the pandemic. The setup
could become permanent. Read the whole story
by Laurie Sullivan
VidMob's business model this time around attracted an impressive group of investors. This round brings investments to nearly $100 million. Read the whole story
by Laurie Sullivan
Development remains in the early stages, but when complete, the Spotify Audience Network will allow advertisers to reach listeners through ad-supported music. Read the whole story
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by Karlene Lukovitz
Advertisers will need to use the appeals tool on the Google portal to get existing ads reviewed and cleared again. Read the whole story
by Wendy Davis
The new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cookies in what Firefox is calling a "cookie jar." Read the whole story
by Karlene Lukovitz
The law now takes into account whether a digital platform has already struck commercial agreements with media, and gives platforms more room and motivation … Read the whole story
COMMENTARY
by
Its advocacy on their behalf may prove to be beneficial in tilting the digital revenue scales back in the favor of content providers._ Read the whole story
COMMENTARY
by Karlene Lukovitz
Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions. Read the whole story
COMMENTARY
by Nicole Garberg
It pays to diversify the data you receive from voice of the customer programs. Read the whole story