Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering
rose 39% … Read the whole story
by Laurie Sullivan
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify … Read the whole story
by Laurie Sullivan
Showcase Shopping ad groups will be removed and will stop serving ads beginning April 1 -- but performance data, deleted ads and ad groups … Read the whole story
by Laurie Sullivan
Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's … Read the whole story
by Wendy Davis
Handing the cable industry a defeat, a federal judge in California on Tuesday refused to prohibit the state from enforcing its net neutrality law. Read the whole story
by Wayne Friedman
TV and video ad-tech company Extreme Reach says video on desktop is at a 23% share for Q4 2020, up from a 16% share … Read the whole story
by Wendy Davis
"Some sites sneak extra items into a consumer's online shopping cart, or require users to navigate a maze of screens and confusing questions to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers … Read the whole story