Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. Read the whole story
by Wendy Davis
Google continues to violate a Washington state campaign finance law requiring it to disclose information about purchasers of political ads, Attorney General Bob Ferguson … Read the whole story
COMMENTARY
by Jim Yu
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, … Read the whole story
by Joe Mandese
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during … Read the whole story
by Ray Schultz
The AR show is being provided via Instagram, tied to a Twitter feed. Read the whole story
COMMENTARY
by Heather Jordan, Op-Ed Contributor
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The … Read the whole story