Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22.1% … Read the whole story
by Laurie Sullivan
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. … Read the whole story
by Laurie Sullivan
Although Amazon is its parent company, Twitch refuses to run anti-union ads aimed at Amazon Alabama warehouse workers, saying they violate its terms of … Read the whole story
by Karlene Lukovitz
Google and Amazon are ranked most trustworthy by U.S. adults, although nearly a third don't think Google's advertising display practices are transparent. Nearly three … Read the whole story
by Joe Mandese
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a … Read the whole story
by Joe Mandese
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's … Read the whole story
COMMENTARY
by Karlene Lukovitz
In Q4 2020, ad impressions for DSPs, ad networks and other programmatic media aggregators surpassed those of premium publishers for the first time in … Read the whole story

COMMENTARY
by Michael McLaren, Op-Ed Contributor
Pandemic and its occupational disruptions forced many businesses to shift from long-term brand health to short-term sales activation. Read the whole story
by Karlene Lukovitz
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media. Read the whole story