Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers for access to additional content and … Read the whole story
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released … Read the whole story
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million … Read the whole story
As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst … Read the whole story
But private equity partners will be more demanding of growth, Chief Outsiders reports. Read the whole story
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across … Read the whole story
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the … Read the whole story