Performance Marketing Insider
by Laurie Sullivan, Staff Writer
GoDaddy spent most of 2020 into this year heavily investing in ways to build out intuitive experiences that enable small businesses to sell everywhere. Read the whole story
by Joe Mandese
Few services benefited more from the COVID-19 pandemic in 2020 than online grocery shopping platform Instacart, and it is parlaying its momentum with a … Read the whole story
by Wendy Davis
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. Read the whole story
COMMENTARY
by Jason Hartley, Op-Ed Contributor
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of … Read the whole story
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by Ray Schultz
The purchase of the performance marketing agency follows the February acquisition of Data Insight Group. Read the whole story
by Wayne Friedman
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. Read the whole story
by Karlene Lukovitz
The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Consider Pinterest pinning parties and remote playdates. Read the whole story