What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farhang. Read the whole story
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said … Read the whole story
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the … Read the whole story
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," … Read the whole story
Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will … Read the whole story
Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. Read the whole story
Pinterest has helped Toyota "increase brand perception, favorability, and consideration," Toyota's Angie White tells "Marketing Daily." Read the whole story
The cloud has made it easier for marketers to put together customized campaigns, test ideas and evaluate their efforts. Read the whole story