Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. Read the whole story
by Laurie Sullivan
The goal is to build the first independent, privacy-focused search engine-alternative to Google Chrome and Google Search, according to the company. Read the whole story
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by Laurie Sullivan
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This … Read the whole story
by Laurie Sullivan
Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the … Read the whole story
by Wendy Davis
"Google collects all sorts of information about students' online habits which it then uses to build profiles on individual students, and it does so … Read the whole story
COMMENTARY
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The search giant will stop using tracking technologies to identify web users, a move that expands on its plan to end support for third-party … Read the whole story
COMMENTARY
by Bianca Borrero--Barreras
For one, embrace the technology, as 5G networks help generate more robust AR experiences. Read the whole story
by Joe Mandese
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. Read the whole story
by Ray Schultz
The Quantcast ad tech platform creates predictive models that interpret live data to provide an understanding of audience behaviors. Read the whole story