Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable … Read the whole story

Celestine Maddy, head of consumer and brand marketing at Pinterest, began her career in magazines, but is a self-proclaimed "tech nerd." Once she discovered … Read the whole story

During an IAB keynote Monday, Google's top ad manager unveiled a new initiative to leverage aggregated, anonymized data to help the ad industry identify … Read the whole story

Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmirh Davis reveals how the agency will use data to inform creative decisions … Read the whole story

Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among … Read the whole story

With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want … Read the whole story