Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned from their subscriptions. A plug-in from … Read the whole story
by Laurie Sullivan
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, … Read the whole story
by Laurie Sullivan
Microsoft's networking site LinkedIn will pause new member sign-ups for its service in China, while it works to ensure it is complying with local … Read the whole story
by Joe Mandese
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry … Read the whole story
by Joe Mandese
Asked to rate various forms of surveillance marketing experiences as either "cool" or "creepy," consumers ranked ads being targeted to them from companies they … Read the whole story
by Joe Mandese
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer … Read the whole story
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by Wendy Davis
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety … Read the whole story
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by Ray Schultz
A report says Chinese firm Huawei can no longer use Gmail, and is testing its own ESP. Read the whole story
COMMENTARY
by Spencer Hadelman
It's important to keep your goals in mind when creating your video. Are you trying to drive awareness, sales, traffic, or all the above? Read the whole story