Performance Marketing Insider
The search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned from their subscriptions. A plug-in from … Read the whole story
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, … Read the whole story
Microsoft's networking site LinkedIn will pause new member sign-ups for its service in China, while it works to ensure it is complying with local … Read the whole story
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry … Read the whole story
Asked to rate various forms of surveillance marketing experiences as either "cool" or "creepy," consumers ranked ads being targeted to them from companies they … Read the whole story
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer … Read the whole story
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety … Read the whole story
A report says Chinese firm Huawei can no longer use Gmail, and is testing its own ESP. Read the whole story
- COMMENTARY
It's important to keep your goals in mind when creating your video. Are you trying to drive awareness, sales, traffic, or all the above? Read the whole story
