Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metrics … Read the whole story
by Laurie Sullivan
A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook … Read the whole story
by Laurie Sullivan
eMarketer estimates more than 106 million U.S. households will watch streaming content in 2021, eclipsing pay TV, but the numbers are already materializing for … Read the whole story
by Laurie Sullivan
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, … Read the whole story
by Wendy Davis
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. Read the whole story
by Wayne Friedman
Comscore says Q4 revenue declined 5%. For 2020, the company's revenue was down 8% to $356 million. Read the whole story
by Tanya Gazdik
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Third-party cookies are finally going away, but not that much has changed. Read the whole story