Performance Marketing Insider
by Laurie Sullivan, Staff Writer
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? Read the whole story
by Laurie Sullivan
Kent Walker, Google SVP of global affairs, wrote that as competition in cloud computing, search, productivity apps, video conferencing, email and other areas heats … Read the whole story
-
by Laurie Sullivan
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Whether or not they're aware of it, consumers have come to rely on frictionless digital connectivity and interconnected experiences extending far beyond websites. Which … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up … Read the whole story
COMMENTARY
by Allison McMenimen Bakken
But it's not all bad. Consumers have broadened their thinking and willingness to try new things, leading to brand discovery. Read the whole story
COMMENTARY
by
The Journalism Competition and Preservation Act (JCPA) would grant news publishers a limited exemption from antitrust laws, giving them greater power to collectively negotiate … Read the whole story
COMMENTARY
by
News Break's app logged the biggest yearly gain with a more than tenfold increase in referral traffic to 698.1 million. Read the whole story