The key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said Mano Pillai, LiveIntent chief product officer. Read the whole story
Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this trend through increases in search … Read the whole story
Google must face claims that it violates federal and California state privacy laws by collecting data about Chrome users who browse the web in … Read the whole story
Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, … Read the whole story
Google on Friday asked a federal judge to dismiss an antitrust claim brought against it by online video service Rumble, which alleged that the … Read the whole story
Facebook and the Australian government have reached an agreement to restore news sharing, but a compromised one, highlighting misunderstandings and misconceptions in online media. Read the whole story
Plans are still evolving for this year's Festival in June. Parent company Ascential said today it will likely be a hybrid digital-live format, with … Read the whole story
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. Read the whole story
A troubling look at how searching for services on the web could actually empower a new brand of misleading and dishonest service providers. Read the whole story