Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says it's the most "significant" update
in … Read the whole story
by Laurie Sullivan
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those … Read the whole story
by Laurie Sullivan
Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product … Read the whole story
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by Laurie Sullivan
The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Siding against Google, a federal judge has refused to dismiss a privacy lawsuit claiming the Chrome browser collects personal info from logged-out users including … Read the whole story
by Wendy Davis
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. Read the whole story
COMMENTARY
by Joe Mandese
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. Read the whole story
by Joe Mandese
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now, with ever more scattered premium TV and video impressions, it may be time for major brand advertisers to seek alternatives. Read the whole story
by Wayne Friedman
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. Read the whole story
by Karlene Lukovitz
On Wednesday, a coalition of racial justice and internet accountability organizations joined members of Congress to demand action from Facebook on what they term … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
FrontRunner's technology turns retailers' empty window fronts into street-level digital canvases for brands to engage with consumers. Read the whole story