Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from 50% in June 2019, according to … Read the whole story
by Laurie Sullivan
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace … Read the whole story
by Laurie Sullivan
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until … Read the whole story
-
by Ray Schultz
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Intent data for "customer centricity" has been trending positive among marketers since the middle of February. With an abundance of choice and channels at … Read the whole story
by Joe Mandese
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average … Read the whole story
by Joe Mandese
The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed … Read the whole story
by Karlene Lukovitz
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the whole story
by Joe Mandese
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop … Read the whole story