The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. Read the whole story

Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. Read the whole story

The new association is backed by Amazon, Facebook, Google, Twitter, Uber and others. CEO Adam Kovacevich says those companies aren't represented on the organization's … Read the whole story

The road to Infutor took Zora Senat from an internship at Fox 4 News, Emma L. Bowen Foundation Media Partner, where she worked as … Read the whole story

Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, … Read the whole story

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. Read the whole story

"We focus on what we like to call 'commerce content.' Mike Peralta, Future's global CRO, said in an interview. Read the whole story

An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady … Read the whole story

The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish … Read the whole story

More than half the total estimated TV marketing for premium streamers comes from linear TV networks owned by legacy TV companies. Discovery+ dominates all … Read the whole story