Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what … Read the whole story
by Laurie Sullivan
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story
by Laurie Sullivan
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip … Read the whole story
by Wendy Davis
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party … Read the whole story
by Wendy Davis
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with … Read the whole story
by Joe Mandese
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
by Wendy Davis
Twitter isn't entitled to a court order prohibiting Texas Attorney General Ken Paxton from continuing with a probe into the company's content-moderation practices, he … Read the whole story
by Karlene Lukovitz
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. Read the whole story
by Karlene Lukovitz
Both MLB and Scotts are looking to woo the next generation of fans. Read the whole story
by Sarah Mahoney
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Contextual targeting with a little bit of data layered over it is extremely effective at delivering a relevant message to a targeted audience. Read the whole story