The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what … Read the whole story
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip … Read the whole story
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party … Read the whole story
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with … Read the whole story
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
Twitter isn't entitled to a court order prohibiting Texas Attorney General Ken Paxton from continuing with a probe into the company's content-moderation practices, he … Read the whole story
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. Read the whole story
Both MLB and Scotts are looking to woo the next generation of fans. Read the whole story
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. Read the whole story
Contextual targeting with a little bit of data layered over it is extremely effective at delivering a relevant message to a targeted audience. Read the whole story