Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When talking about "the elephant in the room" these days, it's sometimes difficult to determine which one. It depends on whether you're speaking about ecommerce or advertising, but perhaps not … Read the whole story
by Laurie Sullivan
Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for … Read the whole story
by Laurie Sullivan
Innovid's benchmark report found that 15-second video ads had a 0.5% click-through rate and 77.4% video completion rate, while 30-second video ads had a … Read the whole story
by Joe Mandese
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less … Read the whole story
by Joe Mandese
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. Read the whole story