Killi announced today the launch of a product that gives U.S. consumers access to their data profile, which had been inaccessible until now. Users of the app gain rewards for … Read the whole story
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. Read the whole story
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. Read the whole story
Microsoft released an ad on Tuesday that pits the Surface Pro 7 against Apple's iPad Pro. The latest ads focus on performance. Read the whole story
The site will enter a read-only mode on April 20, and close entirely on May 4. Users have until June 30 to retrieve data. Read the whole story
"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search … Read the whole story
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search … Read the whole story